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Juukla

Hi all, glade to be part of this forum...

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in China's textile and clothing export enterprises are facing export profits approaching the critical point,[link widoczny dla zalogowanych], must have the aid of transformation to turn the bad situation, foreign counterparts did not stop in the Chinese market's footsteps, but speed up their domestic market penetration. Recently,[link widoczny dla zalogowanych], Beijing is holding the fifteenth session of the China International Clothing Fair, found that foreign customers not only for the Chinese market still have strong interest, ways and means and the development of the domestic market has been upgraded, their participation in the domestic market is gradually deepening.
at the "new rich&quot,[link widoczny dla zalogowanych]; generation
with the gradual differentiation of domestic consumer spending levels, a group advocating sports fashion young consumer groups by foreign businessmen about, they have a keen fashion sense and avant-garde concept of consumption, the high quality and personalized clothing with great interest and demand. In the exhibition,[link widoczny dla zalogowanych], found that many foreign object to 25-35 years old consumer groups for leisure,[link widoczny dla zalogowanych], sports, outdoor clothing brand appearance. The distinctive cock logo the French brand Iecoqsportif (Le Kark) signs to attract young consumer groups,[link widoczny dla zalogowanych], they jointly Shanshan company to promote the brand in the Chinese market,[link widoczny dla zalogowanych], rapid development in recent years, there have been a number of loyal customers.
business people as the representative of the high consumption group is increasing, also strengthened the confidence of foreign brands in China, their purchasing power is strong, and fashion taste, foreign brands on the "new rich" consumption potential, the fabrication process of transplantation exquisite to china. See Italy BELVEST company's high-end men's full use of high-grade fabric handmade in the exposition of these exported to Britain, the United States,[link widoczny dla zalogowanych], before the suit now came to China,[link widoczny dla zalogowanych], and the general manager of this company to market products in China has the confidence very much. Like the middle-level consumer groups have come from the Chinese Hongkong, Korea fashion brand. Consumption growth and huge market demand and opportunities for foreign clothing brand into the Chinese market, they also seize the opportune moment to aim at these high spending power of the group.
the consumption psychology
of course, rely on the well-known international brands and can not attract domestic consumers, foreign businesses to understand and consumer psychology of Chinese popular culture into the domestic market of new means to upgrade.
and Chinese economy increasingly close relationship of the textile and clothing industry in South Korea,[link widoczny dla zalogowanych], with the aid of the popular Korean TV culture in China,[link widoczny dla zalogowanych], promote its clothing apparel products timely. South Korea Kolon group (KOLONGroup) in the field of fashion korea scale second,[link widoczny dla zalogowanych], they set up a joint venture with Shanshan Group, so that the "QUA" brand into the Chinese market. Exhibition opening day, once with the TV drama "Dae Jang Geum" >相关的主题文章：

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