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for stalkers or real marketers
With over 9 million people on Foursquare, and an estimated 250,000 businesses since it first launched in 2009, this just goes to show Foursquares versatility as both a domain for the nosey and inquisitive among us, but also how it can be utilized as a growth mechanism for small businesses.
Although I was relatively late to jump on the Foursquare bandwagon, what first attracted me to using the app on a regular basis was its sense of fun and playfulness. For me, it feeds my inquisitive nature,[url=http://www.onitsukatiger.com.sg]asics running shoes[/url], and whilst there are other similar geolocation checkin apps, such as the places tool on Facebook or Twitter, Foursquare, is the social media phenomenon that offers the most value for time invested and whats more has for potential for leveraging customer support to increase your business profits.
Sofor all you Foursquare virgins out there, youre probably wondering what on earth I am talking about! In simple terms, the app itself, asks your location, and then locates it by your mobile phones GPS. The good thing about the GPS software is that the more competitive amongst you, cannot cheat and lie about your whereabouts merely to seek the incentives and rewards that businesses have to offer for your continued loyalty.
Although some may see this as an invasion of privacy, as with any form of social networking, its personal choice, and understandably, Foursquare isnt for everyone. However, you only have to look at businesses such as Starbucks, American Express and Louis Vuitton who have all jumped on the Foursquare bandwagon as to why small businesses would benefit from using the app. When utilised in business terms, the app encourages existing, potential customers and also their work colleagues to openly share their whereabouts, not only with the community of Foursquare itself, but also their other social networking profiles, which can be interlinked with their Foursquare app. Obviously, as with any social media, this is only beneficial if utilised correctly. So Ive formulated 6 easy steps to demonstrate how small business can reap the benefits of Foursquare and market your business to its full potential.
6 fool proof initiatives to capitalise your business on Foursquare
Foursquare doesnt have to be time consuming if utilised correctly. From a personal perspective, as an individual who is absolutely passionate about networking, I find it intriguing that recently I checked in at a local landmark, for one of my American clients to see it on Twitter and comment that he visited there when he was in England! What a small world we live in! It makes you realise on a personal level so many things that, otherwise, you wouldnt know you have in common with people. It brings people together into communal spaces, whereby you can network with people with the same shared interests, and engage on an informal level, but also a professional level too. I think its this diversity of the app that really sells Foursquare to me over other geolocation check in apps.
In answer to the question of whether Foursquare is a marketing tool or the perfect stalker app; although I utilise it primarily for a bit of fun, it clearly can be utilised as a subtle form of advertising. However, it is also a phenomenal app for all you nosey parkers (or should I say stalkers) out there!
Please do leave a comment if any of you have any thoughts or experience of using Foursquare as a growth mechanism for your business, or whether you just utilise it for fun..